Quick & Dirty: 3 Shortcuts To Finding Ideas For Your Website or Marketing
This Quick & Dirty Guide walks you through 3 of my favorite resources for getting ideas, whether for website designs, logos, infographics, videos or collateral. Watch on the Tech Diva Media...
View ArticleWebsite Review: Conversion Optimization Suggestions For a Magazine Site
It’s one thing to have a website but quite another to have one that converts traffic into prospects for your business. In this video, I am giving a review and feedback of a magazine site for a client...
View ArticleWebsite Conversion Optimization: Use These 4 Homepage Examples For Ideas
In this video, I review 4 different websites to show you what makes them optimized for conversions (or not). The points that I pick out here can be applied to any site, regardless of the industry or...
View ArticleConversion Optimization: The Anatomy of a Perfect Checkout Page
In my experience/opinion, the checkout process is the second most critical part of your website that needs to be studied, fine-tuned, tested and tweaked. Forever. (The first most critical part of your...
View ArticleHow to Use Amazon Kindle as a Lead Generation Tool For Your Website
How do you make your online marketing more effective–especially with Amazon Kindle books? In this video, I show you a client’s published Kindle book and discuss how this can be used as a lead...
View ArticleWebsite Conversion Optimization: What You Can Learn From Starbucks To Improve...
In this video, I discuss how you can learn from Starbucks about creating a customer experience that makes people feel comfortable on your website (and therefore, enjoy being there and want to click...
View ArticleWebsite Conversion Optimization: 3 Things You’re Doing Wrong
This video covers 3 major mistakes people make with website conversion optimization: 1. following what everyone else does 2. not defining your target customer clearly enough to know how to engage them...
View ArticleTop Social Data Statistics You Can Use For Targeted Marketing
This is a guest post contribution from Daniel Clark, is a Software Developer, Digital Marketing Analyst and also a Technical Blogger. As 2016 gets under way, it’s time for the management of all...
View ArticleWhat is split testing and conversion optimization?
In online marketing, the term “split testing” is often used when talking about conversion optimization–making your website more effective. But what is it? In this video, I discuss what “split testing”...
View ArticleShould you focus on SEO or paid ads when you launch a website?
So you get your new site launched…that’s awesome! But then you’re faced with how to get people to it. There’s two ways: the paid way or the organic way. The organic way involves improving your search...
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